A visionary creative born and raised in San Francisco, Arianna Barrera embarked on her creative journey as one of the pioneering founders of the fashion-forward and edgy brand, Dolls Kill. Born with an innate sense of style, a passion for pushing boundaries, anti-authority and rebellious to her core, she played a pivotal role in shaping the brand's identity from its inception.

With a keen eye for fashion trends that resonate with the defiant spirit, Arianna brought a unique perspective to Dolls Kill, establishing it as a trailblazer in alternative underground fashion. Her creative vision was instrumental in curating campaigns that spoke to a diverse and vibrant audience, challenging conventional norms and celebrating individuality.

As Dolls Kill gained prominence as a cultural phenomenon, Arianna continued to evolve as a creative force in the fashion industry. Her innovative approach to ecommerce, style, and marketing, set her apart as a leader in the industry.

Beyond fashion, Arianna has extended her influence into various creative domains, including art direction, branding, and cultural curation. Always ahead of the mainstream, a subconscious trendsetter w a strong energetic influence. Her ability to blend daring aesthetics with a deep understanding of market dynamics, while intuitively knowing what the customer wants, has made her a sought-after creative mind.

Today, Arianna stands as a testament to the power of creativity in shaping not just a brand, but an entire cultural movement. Her journey in becoming a prominent creative reflects a commitment to pushing boundaries of expression and leaving an indelible mark on the world of fashion, culture and beyond.


Arianna currently resides in Los Angeles, w her dog Charlie. Specializing in brand development: marketing, social media, campaign strategy, ecommerce, styling, photo, video and experiential curation. Inspired by real life, her work is provocative, raw, real, sexy and authentic.